Meet Ce Jour-Là: Liberty Prints Made for Play

All photos courtesy of Ce Jour Là

There’s something instantly joyful about Ce Jour-Là. Founded in 2024, the children’s label brings together one of our enduring loves — a beautiful Liberty print — with easy, playful shapes designed for children to actually live in.

French for “that day”, Ce Jour-Là is a celebration of the little everyday moments that make up childhood. The clothes follow the same philosophy: special enough to remember, but never too precious to play in.

The collection featured many of the most iconic and well loved Liberty Fabric prints such as the Betsy, Margaret Annie, Club Paint and Mrs Stoneley to name a few. Discover the fabrics here.

At the heart of every collection is 100% Liberty Tana Lawn cotton, loved for its beautifully soft, lightweight feel and extraordinary prints. Florals are bold, colours are expressive and silhouettes are wonderfully unfussy — think pretty dresses, relaxed shirts, shorts and matching sets that give little ones plenty of freedom to run, explore and adventure.

There’s a lovely sense of individuality to the collection, too. Rather than saving beautiful fabrics for special occasions, Ce Jour-Là makes them part of the everyday and effortless to wear.

Collections are produced in small batches to help minimise waste. The brand also works with a 100% female supply chain, with pieces designed to be worn, loved and eventually passed on.

Explore the collection at cejour-la.com